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Sports broadcasting has evolved alongside the advancements in media technology, beginning with the radio era and extending to television, the internet, and mobile devices. While major games were previously only available on terrestrial TV, today, live broadcasts are available through a variety of channels, including cable, satellite, and OTT platforms.
Recently, sports broadcasts have become increasingly popular on video streaming platforms like YouTube and Twitch, allowing fans to watch games anytime, anywhere on their smartphones. The online sports broadcasting market has grown significantly, particularly with the rise in non-face-to-face content consumption following the COVID-19 pandemic.
Technically, 4K and 8K ultra-high-definition broadcasts are becoming more common, and various camera angles and slow-motion replays allow viewers to experience every minute detail of the game. Immersive broadcasts utilizing VR and AR technologies are also being attempted, providing a vivid experience that feels as if you were right there in the stadium.
Personalized viewing experiences have also become possible. Viewers can now select cameras that focus on specific players or positions, and features include real-time statistics and data displayed on screen. These changes offer sports fans a richer, more personalized viewing experience, and with technological advancements, even more innovative broadcasting methods are expected to emerge .